IMO, 30-60 seconds is way too short of time to show a newbie almost anything, especially anything associated with step-debugging. The fundamental mistake many very knowledgeable presenters make is moving much too quickly for a newbie. To be effective you must move slow, both showing and telling the audience what (and maybe why) you are doing.
By "newbie" I mean someone who is substantially less knowledgeable about your product than you are.
The main benefit of a live, interactive, presentation is allowing the audience to ask questions, without having to write out a protracted question (like in a forum post), and then have some back and forth with the presenter.
I think this is good for a participant who is new to the product, doesn't understand the terms of the product, and thus does not know how to phrase a good question. The presenter can (hopefully) pull the real question from the participant.
The downsides of a live presentation are:
- The participants have to be available at the scheduled time.
- This may be a big challenge for many.
- I rarely do anything live anymore. I record all of the TV programs I want to watch, and do so later at my convenience/availability.
- It make take much more of your time to prepare for a live presentation.
- Obviously, you can't edit it like you could with a video recording.
So, the question you have to ask yourself is "Are the benefits worth the cost of a live presentation?".
Finally, I have to ask what is your ultimate objective in doing this?
I have assumed marketing, but maybe not.
Frankly, I thought this ("S2 EP1 of ScreenFlowLive.") video was terrible.
(although I only watched the first few minutes).
- The presenter was looking all around instead of at the camera.
- He was not prepared, and so stated -- did not have a clear agenda or even an expected duration for the live event.
- I really don't like FaceBook or its UI. I could not find a link to the video to share here, or elsewhere.
- He started out talking extensively about himself, rather than the product.
(does anyone really care about the presenter, unless he/she is a top exec in the company?)
- It felt like a real waste of time for me.
- It did NOT in any way encourage me to further consider ScreenFlow.
I know many people rave about Facebook. But it is social media. Is it really a good tool, or the best tool, for discussing tech products??? I think not.
I really like the way these tutorials are done:
Snagit 4 Tutorials
The one key ingredient missing is a Comments/Questions section for each tutorial.
@alldritt, well, I don't know if I answered the question you were asking, but I hope you find this feedback useful.